Cirque Du Soleil has unique shows that are a synthesis of circus styles from around the world, with their own central theme and storyline. Shows employ continuous live music, with performers rather than stagehands changing the props. It is the biggest theatrical producer in the world!
JOYA is the first International show for Cirque Du Soleil, which is located in Mexico. Exposure is needed in order to gain more attraction.
In order to gain more exposure and more attendees billboards, emails, cards, brochures, magazines, and etc. were created so people can make their reservations for an unforgettable experience!
Towny is on a mission to highlight the local businesses that cook you food, sell your unique clothes, and wash your car that you may have never seen when searching on your phone. We want to make sure local places are top of mind the next time you think about pulling out your card to make a purchase.
Towny is in the business of supporting local businesses by helping you the consumer buy, bank, and give local - because it matters.
This is in collaboration with my two awesome design interns
The Reactivation Campaign was launched to gain more visibility and to gain more reservations for 6 hotels that are located all throughout Mexico.
There are 6 Hotels that are under an umbrella company named Vidanta. Vidanta needed to get more exposure for each brand and familiarize people with each destination, to gain more reservations.
For each hotel, a mini-website was created with 6 pages each, hitting on key points to showcase the hotels features. For each page, there was a Mailchimp email created to send people specifically to that page. In total, there were 12 mini-websites (6 in English and 6 in Spanish ) designed, which had a total of 72 pages. As well as 72 mailchimp emails created. This went out to the National and International database of people over a span of 6 months. The more emails that went out, the more reservations they made. Other items were created as well to amp up the reservations. The goal was to get an additional 7,000 — 15,000+ reservations from this push alone. We succeeded.
This campaign was in collaboration with Salvador C.
This is a wearable technology app created for people on the go. It is customized to to keep a watchful eye on your safety, especially after you have been out drinking.
The issue today is that people, especially younger people are still going out and drinking irresponsibly at times. Whether that be getting behind the wheel intoxicated or acting irresponsibly. something needs to change.
This app is customized for each person, it get's to know the nights you go out, who your closest friends are, and where your "safe places" are. It is keeping a watchful eye on your safety at all times using the watches built in gyroscope, heart rate monitor, and step calculator.
2015 Texas State Hackathon - Silver and Best Dev Award given to us by IBM Design, Frog, and Mutual Mobile
This project was in collaboration with Designer Martha Fierro and Coders Mario Gutierrez, Brandon Castellanos, and Tom Lam
"Happy Holidays" is the winter campaign that was geared towards families either inviting their loved ones or sending them on a vacation to the world of Vidanta.
Families have purchased timeshares to this resort, however many of them aren't using them, and they have found that it is a struggle to get loved ones to come along with them.
We created a stocking stuffer type of card that a family could give to their loved ones, in hopes that they would go on their vacation and use their timeshare more often.
This campaign was in collaboration with Shatha Hussein
Petfinder is an online, searchable database of animals who need homes. It is also a directory of nearly 14,000 animal shelters and adoption organizations across the U.S., Canada and Mexico.
I want to increase the publics awareness of high-quality pets who still need a home and people who want to either adopt, foster or volunteer on a local or national level. I want to promote knowledge through a safe, trustworthy, and organized search engine to bring together the pets with the people, all while giving the most options available.
Connecting Pets to People
The AN&SC (Austin Science & Nature Center) provides hands-on educational exhibits and recreational activities that increase awareness and appreciation of the natural environment.
POSITION STATEMENT & STRATEGY
“Weird is in our nature.”
Nature is weird and so are Austinites. In celebration of that fact, this campaign asks locals to be themselves, while engaging in their natural environment at AN&SC. This campaign appeals specifically to locals, embracing Austin personalities and values.
This project was in collaboration with Sarah Holt, Kayla Hamby, & Chelsea Ceasor
Zilker Kite Festival is one of Austin’s best-known annual events. Held on the first Sunday of March, it is the kick-off to the hundreds of springtime activities in Austin. It is the longest continuously running kite festival in the United States, since 1936. It is hosted by the Exchange Club of Austin, an all-volunteer organization dedicated to the prevention of child abuse. They raise money to help support non-profit organizations in Central Texas engaged in the prevention of child abuse.
This one day event doesn't get enough exposure, so I created 3 interactive posters that would be around town and located mainly indoors, to remind the people to get outside! Kids and adults can find out the message from the posters and hopefully attend the one day event, which will be a hands-on experience.
This is a local urban farm right near downtown Austin. The family owned farm grows 75 seasonal vegetable varieties and they have a farm stand every Wednesday and Saturday. Anyone can come during the day and browse the farm. There are chickens, ducks, and beautiful flowers located throughout the 4.75 acres. A popular farm-to-table restaurant is located on the farm and run by the very well known chef Sonya Cote as well as weddings are sometimes held on weekends.
The problem with the current identity of the local urban farm is that it isn’t versatile enough to echo everything they offer. The identity isn’t consistent and it doesn't reflect the great experience you have when actually being there. It needs to visually mirror the experience you have while you are there whether it be for a wedding, farm stand, or the restaurant.
My objective is to create consistency with the brand throughout all outlets. I would also like to reflect the morals and values of this company through their brand identity. They are a well respected local company amongst their peers and I would like to visually represent that.
There are many different types of businesses, from all over. I have created new logos for most and recreated logos for some. Each trademark is created with in depth research to exemplify what the company is about.
DonorsChoose.org is an online charity that makes it easy for anyone to help students in need. Public school teachers from every corner of America post classroom project requests on our site, and you can give any amount to the project that most inspires you.
When a project reaches its funding goal, they ship the materials to the school. You'll get photos of the project taking place, a letter from the teacher, and insight into how every dollar was spent. Give over $50 and you'll also receive hand-written thank-yous from the students.
The overall strategy is to have the viewer visually see and feel the impact of these donations. If you donate enough, you receive a personal letter from the children, these are their stories on the difference you made in their lives.
This was in collaboration with Marissa Luckie, Alison Whitworth, and Kelvin Barsness
Kidventure has been providing the finest Summer Day Camps and Overnight Camps in Texas since 1994. Kidventure runs an active and purposeful curriculum with activities aimed at serving the whole child, including science, athletics, art, team building, and more. Our goal, however, remains to simply help grow happy, healthy kids: We just choose do this through camp activities.
It is our mission to help build the self-esteem and self-worth of every child through our every action. Every child possesses the innate ability to learn and succeed. Our goal should simply be to lead children towards a happy, healthy and responsible lifestyle. While succeeding in building physical skills is important, teaching children to love themselves and learn is one of life’s greatest lessons. At Kidventure, we are more than just a camp!
I worked with the owner of the company and the leads of each program. I was in charge of marketing and social media for the program as well as their designer.
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.
Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.
I worked alongside the designers for half a year in the Art Department at SXSW. I designed for SXSWedu, SXSWInteractive, SXSWV2V, SXSWgaming, SXSWFilm, and SXSWGuestpass.
Fortune Brainstorm TECH is a marketplace of ideas that assembles the smartest people we know — the world’s top technology and media thinkers, operators, entrepreneurs, innovators, and influencers. These leaders inspire a conversation that informs Fortune’s editorial coverage throughout the year.
The Fortune BrainTech Conference did not have a consistent theme. It was extremely scattered and wasn't reflective of the people in attendance. The top CEO's from around the world attend this event annually.
My goal is to create a more reflective environment for the top CEO's in the field to come together. They should learn while being inspired, not only by one another, but by their environment too. Everything you see and do, will be consistent, and inspiring.