Goals: Create a world where graphic illustrations and photography can harmonize seamlessly and where diverse elements can unite as one. Flexibility is vital, as it needs to be deployed in almost any environment (we have 3 audiences : Banks, Businesses, and Consumers).
For Towny I created a design narrative that represents our story through patchwork elements. Towny communities, like patches on a quilt, are made up of diverse pieces that unify as one. You can successfully pick and choose which elements are needed for each of the audiences, so it's always evolving and always unique to each city. Let's make any town feel more like home.
UX : PHONE APP + WEB
Creating easy access for consumers to redeem deals as well as for businesses to learn more about us sign up for our program
LOCAL BUSINESS WELCOME PACKET
We wanted to support our local businesses as much as possible, because many times small business owners don't have the means to provide marketing materials, so we got them covered.
Many of our field marketing ideas were to dive into a market prior to it going "live" and sponsor many of the local events, this not only creates awareness but also informs the general public on why it is important to shop and support local. We put our money where our mouth is.
Most all of our campaigns are around helping/supporting the small business owner, whether it be Shop Small Saturday, Marketing Guidance, or Community Events, like volunteering at Salvation Army. #lovetowny
We partnered with many local banks around the cities we were located in. We would either create materials for them or they would pull from our "patchwork elements" to create pieces unique to their brand/city. No items ever looked alike, which was the main goal! #missionaccomplished
If we hosted an event, held a contest, or just did field research - we always created an inspiring space