They are a wedding venue just as much as they are a farm, which is why the arrangement of the sliced beets is in the shape of a flower. Eventually the logo will be dynamic, which is what inspired the color pallet of green (limes), purple (cabbage), and cream (onions)
The overall goal of the farm is to supply locals with more nutrient food. They encourage a healthy lifestyle, so they opted for waterbottles and T shirts.
Springdale is very economically friendly, which is why they opted for black and white prints and recyclable cardboard. The.y also wanted to feature their famous farm dog "Ellie Mae"